The key to attracting talent: Why cultural fit and flexibility should be important elements of your recruitment strategy
The Workplace

The Workplace
That’s right, I initially started as Senior Recruiter and then, not long after, I was given the title of Recruitment Lead. And in May of 2022, I became Recruitment Manager for the Mining and Energy team, which currently consists of four recruiters and myself. In terms of my day-to-day activities, I manage three accounts and am responsible for finding and recruiting candidates for their vacancies. And, of course, I supervise my team of recruiters and report on their performance.
No, not at all. Before coming to Brunel, I had been working in recruitment for over ten years with another company, and I moved up the ranks there as well.
Well, I was at a point where I wanted the opportunity to grow my career and I wasn’t seeing this opportunity with my previous employer. Joining Brunel felt like the right move for me as the business seemed to be busy and growing. In retrospect, it was the best decision I could’ve made, because what I was told about the people and the company culture was absolutely true.

Location: Richmond Hill
Branche: Medical devices
Expertise: Marketing & Sales
Experience: 1 years
Responsibilities Managing a US territory with a focus on distribution and direct sales Reporting and working with a District Sales Manager Live product presentation to key decision makers in hospital that include: Nurse Managers, Clinical Engineers, Respiratory Therapists, Purchasing agents and Project Managers Grow and foster new relationships with key Architects, Designers and Equipment Planners within your region Work directly with local distributors Training, Recruiting and Managing of distribution channels in your region
Location: Delta
Branche: Food Production
Expertise: Marketing & Sales
Experience: 3 years
Responsibilities Communication & Relationship Management Act as the main divisional liaison with category management, marketing, sales, and vendor partners. Communicate division-specific KPIs, category performance insights, and market needs. Build strong partnerships with sales and marketing through regular updates, ride-alongs, and cross-functional collaboration. Provide timely product and vendor communications including new items, discontinuations, supply issues, and pricing changes. Sales & Marketing Support Deliver actionable, relevant product insights to divisional sales and marketing teams. Support execution of category initiatives, product life-cycle activities, and vendor strategies. Provide analysis and resolution related to product inquiries or customer concerns. Category Management Execute North American category strategies within the division. Implement go-to-market plans tailored to divisional needs. Support slot management, product sourcing, and division-wide merchandising activities. Provide division-specific analytics and recommendations aimed at achieving sales, margin, and brand objectives. Vendor & Broker Management Serve as the primary contact for regional supplier and broker partners. Lead vendor/broker business reviews and align strategies to divisional goals. Maintain vendor & broker activity in the CRM and monitor partnership performance. Solicit internal feedback on broker engagement and ensure alignment across all stakeholders. Cost, Pricing & Supply Chain Support Provide divisional cost/price feedback to Category and Revenue Management. Communicate supply chain disruptions and resolution plans to sales and marketing. Support category teams in managing slot allocations and resolving aging inventory issues. Continuous Learning & Market Expertise Maintain strong knowledge of market trends, category developments, and product innovations. Leverage internal data, external insights, and customer feedback to guide decision-making. Attend trainings, supplier visits, conferences, and seminars to enhance product and industry knowledge. Canada-Specific: Centre of Plate (Protein) Responsibilities Execute protein sourcing plans to meet divisional sales, margin, and brand goals. Maintain a competitive and relevant product portfolio using a mix of sourcing solutions (national partners, strategic alliances, specialty suppliers). Manage high-risk inventory, large buys, and supplier negotiations in partnership with procurement and category management. Lead full product life-cycle management for protein items, including sourcing, introductions, and discontinuations.
Location: Calgary Region
Branche: Food Production
Expertise: Marketing & Sales
Experience: 0 years
Responsibilities Communication & Relationship Management Act as the main divisional liaison with category management, marketing, sales, and vendor partners. Communicate division-specific KPIs, category performance insights, and market needs. Build strong partnerships with sales and marketing through regular updates, ride-alongs, and cross-functional collaboration. Provide timely product and vendor communications including new items, discontinuations, supply issues, and pricing changes. Sales & Marketing Support Deliver actionable, relevant product insights to divisional sales and marketing teams. Support execution of category initiatives, product life-cycle activities, and vendor strategies. Provide analysis and resolution related to product inquiries or customer concerns. Category Management Execute North American category strategies within the division. Implement go-to-market plans tailored to divisional needs. Support slot management, product sourcing, and division-wide merchandising activities. Provide division-specific analytics and recommendations aimed at achieving sales, margin, and brand objectives. Vendor & Broker Management Serve as the primary contact for regional supplier and broker partners. Lead vendor/broker business reviews and align strategies to divisional goals. Maintain vendor & broker activity in the CRM and monitor partnership performance. Solicit internal feedback on broker engagement and ensure alignment across all stakeholders. Cost, Pricing & Supply Chain Support Provide divisional cost/price feedback to Category and Revenue Management. Communicate supply chain disruptions and resolution plans to sales and marketing. Support category teams in managing slot allocations and resolving aging inventory issues. Continuous Learning & Market Expertise Maintain strong knowledge of market trends, category developments, and product innovations. Leverage internal data, external insights, and customer feedback to guide decision-making. Attend trainings, supplier visits, conferences, and seminars to enhance product and industry knowledge. Canada-Specific: Centre of Plate (Protein) Responsibilities Execute protein sourcing plans to meet divisional sales, margin, and brand goals. Maintain a competitive and relevant product portfolio using a mix of sourcing solutions (national partners, strategic alliances, specialty suppliers). Manage high-risk inventory, large buys, and supplier negotiations in partnership with procurement and category management. Lead full product life-cycle management for protein items, including sourcing, introductions, and discontinuations.
Branche: Food Production
Expertise: Production & Manufacturing
Experience: 2 years
Responsibilities Operate and monitor food processing equipment such as extraction systems, evaporators, spray dryers, and packaging machinery. Set up, adjust, and troubleshoot machinery and equipment to support efficient production runs. Perform general maintenance and repairs, resolving mechanical issues to minimize downtime. Monitor and control processing conditions (temperatures, pressures, flow rates, etc.) to ensure consistency and product quality. Conduct regular quality checks on raw materials, in-process product, and finished goods to meet specifications. Maintain accurate records of production, maintenance, machine settings, and inventory. Follow strict hygiene, workplace safety, food safety, and environmental protocols. Collaborate with production, maintenance, and quality assurance teams to troubleshoot and improve processes. Support waste management processes and ensure compliance with environmental and food safety standards. Stay updated on industry best practices, regulations, and equipment requirements.
So, you know the “passion for people” hashtag that is used everywhere? Those words are not just fluff. What I’ve experienced is that senior leadership really takes time to listen to the needs of its employees and makes sure that people stay engaged, motivated and happy in their jobs – regardless of whether that’s just accomplished by providing ongoing workforce training or by helping with a personal issue. So, I do feel like everybody – from senior stakeholders to recruitment to the back-office operations – really stands by this slogan.
In general, the recruitment cycle changes frequently as economic fluctuations have a direct impact on the recruiting market. Sometimes clients run the show and sometimes it’s the candidates. With today’s talent pool shortage affecting many sectors, candidates can cherry-pick the roles that suit them best, which puts recruiters in a tough spot. Apart from that, I would say that the entire recruitment process has changed drastically due to Covid-19.
Obviously, video interviews and virtual recruitment processes have become the norm. But I’ve also seen an increased focus on cultural fit. A few years back, the questions I was asked were along the lines of: “How much are they paying me and what am I supposed to be doing?” and not necessarily about: “Will I be happy in this job?” or “Am I going to fit in?”. Nowadays, I have the conversation about company culture and workplace flexibility with candidates every day. So, for us as a recruitment agency, we must ensure that we know all about the company culture of the clients we are supporting. Also, we have to be able to advise specialists on whether they’ll fit in with a hiring company’s values and culture.
Absolutely! This is why it is crucial for organizations to implement flexible work models such as hybrid work, remote work and part time. And I feel like Brunel is one of the companies that has really embraced the remote work culture. I’m actually a remote worker myself, and my entire team is spread from Calgary to Newfoundland. Even so, I should say that not all workers have remote-capable positions. Especially in some of the industries Brunel works in, working from home is simply not possible due to the nature of engineering work.
First, you must demonstrate that you trust your staff. That is fundamental to any successful experience of working from home. Second, effective communication and collaboration are key to enhance productivity. Video calls with individual team members usually happen daily, but formal meetings between our mining and energy group, for instance, happen twice a week. And with new hires or junior recruiters, it is important to make sure they get the chance to sit in with you on a (video) call.