Recruiting refers to the search for or placement of employees and all related measures and processes. The goal of recruiting is to respond to the company's personnel needs in a timely manner and find qualified employees to fill vacancies as cost-effectively as possible. Suitable employees for a company are recruited either by the internal HR department or by an external personnel service provider. In this context, one trend that has emerged in recent years will increase in importance in the future: Recruiting processes are becoming going digital. AI, job and talent recommendation providers and mobile recruiting are trends to which more and more companies are adapting their recruiting processes.
Table of content
What recruiting methods are there?
What does the recruiting process look like at a recruitment agency?
Which recruiting channels does a recruitment agency use?
What recruiting trends are emerging for the future
What recruiting methods are there?
Basically, a distinction is drawn between internal and external recruiting. In internal recruiting, HR managers search for new employees within the company. Suitable platforms for this purpose can be the company’s intranet or monthly newsletter. Often, however, vacancies are also filled through employee recommendations or internal personnel development measures. In the latter case, qualified employees are transferred within the company on request, or self-motivated employees are prepared for the tasks that go with the new position by means of appropriate further training measures.
In contrast, external recruiting specifically targets skilled workers available on the labor market. HR departments or personnel service providers place advertisements at job exchanges, on social media channels and in the press or establish a presence at careers fairs and recruiting events. Such approaches are referred to as active recruiting within external recruitment. External recruiting can, however, just as easily fall back on passive measures, such as an applicant pool or the cultivation of employer branding.
What does the recruiting process look like at a recruitment agency?
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Which recruiting channels does a recruitment agency use?
Similar to a company's own HR department, recruitment agencies use a number of external and internal recruiting channels.
Job portals
There are numerous job portals where job advertisements can be posted and applicant profiles can be viewed, regardless of the sector. A distinction is drawn between national/global job exchanges and regional providers. The customer's requirements determine the choice of job portal. A combination is often recommended.
Recruiting events and fairs
Universities, chambers of commerce and business associations regularly offer applicant days or recruiting events where recruitment agencies can find suitable candidates. For subject-specific recruiting, it is a good idea to attend appropriate trade fairs – especially for the STEM professions.
Employees recruit employees
This concept can be operated as effectively by personnel service providers as by companies themselves. The employees of a company recruit qualified professionals from within their own network, family and acquaintances by recommending a vacancy or job at a company. This is done on a voluntary basis and is thus an effective method of finding qualified applicants.
Social networks
Social networks such as Facebook, XING and LinkedIn reach an audience of millions. Like companies, recruitment agencies usually maintain their own social media presence. Exciting advertisements or personal messages from recruiters or headhunters can thus generate valuable contacts.
Internal recruiting pool
As with HR departments in companies, it is a good idea to first look for suitable candidates in the internal applicant pool. This can save time and money.
