International Day of Forests
Sustainability
Sustainability
Today is the International Day of Forests – an occasion which highlights the critical role forests play in sustaining life on our planet.
As the world’s largest continent (accounting for around 30% of the earth’s landmass), Asia is home to a range of different forest types. These ecosystems support human and animal life alike, providing habitats and essential medicinal resources, while also playing an essential role in connecting people with the planet in their work, recreation and day-to-day lives. On this important day, Brunel is pleased to share our sustainability and reforestation efforts championed through the Brunel Foundation.
Asian forests, known for their rich biodiversity, are regulators of climate and guardians of water sources, and offer employment opportunities to millions of people. Home to over half of the world's land species, they range from the lush rainforests of Southeast Asia to the temperate forests of Japan and Korea. However, deforestation and urban expansion pose great dangers to these ecosystems, which calls for us to prioritise conservation and the adoption of sustainable practices to safeguard Asia's forests for future generations.
In 2021, the Brunel Foundation joined forces with EcoMatcher to plant 1,000 trees in Thailand. In just a year, this partnership flourished and eventually led to the planting of 19,000 trees across the Philippines, Thailand, Indonesia, Bhutan, Ecuador, Kenya and the United Arab Emirates. This accomplishment demonstrates that it is possible to make a real impact on environmental issues where passion and collaboration meet – and is a point of great pride for both Brunel and EcoMatcher.
The latest milestone in Brunel's journey towards sustainability is particularly noteworthy. In a simple gesture of commitment to our global network, Brunel and EcoMatcher planted an additional 12,000 trees – one for each specialist within Brunel organisation. Not only does it demonstrate our corporate responsibility but also serves as a beacon of hope for a greener, more sustainable future.
In addition to planting, this partnership also provided opportunities to empower local communities through reforestation and education.
Thanks to EcoMatcher’s live tracker, we've observed that Asia's tree planting efforts have accounted for nearly 1/3 of the total number of trees being planted globally
As we commemorate the International Day of Forests, let us recommit ourselves to the preservation and restoration of our planet's invaluable forests. Through initiatives like Brunel Foundation's partnership with EcoMatcher, we can make tangible strides towards a more sustainable and resilient future, not just for Asia, but for the entire world.
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